Find New Customers
SEO Agency & Digital Marketing
That Really Works
Motiliti is an Austin SEO Agency that also handles paid digital advertising, web development and social media advertising. Motiliti is a Google Premier Partner Agency with 12 years of experience helping small business owners. Co-Founders Dr. Joe Schaefer and Scott Martin have earned a reputation for their integrity, hard work and results. They care deeply about the success of their small business clients.
The Motiliti Story
Our Prayers Answered
We thought we had died and gone to heaven. In May of 2008, my partner and I got a HUGE angel investment to fund our dream marketing agency, and we were off to the races. We rented our office space, hired employees, purchased computers, telephones, desks, chairs and paper clips.
Everyone’s Worst Year
Four months later the country was in the middle of the housing collapse. Sales weren’t happening and we were burning through our investment money. We had to fire all our employees and suddenly it was just me and my co-founder sitting alone in our office trying anything and everything to make the phone ring.
10,000 Hours To Mastery
We sold a very inexpensive web technology SAAS during this time, which meant we had to convert large numbers of prospects to clients, just to stay afloat. The economy was so bad that we had to give them performance guarantees of better web results just to get the sales. As a result we worked with over 300 separate clients and worked very hard to get better results for every single one of them. There is a well-known concept that it takes 10,000 hours of practice to reach mastery in any profession. Well believe me, we put in way more than 10,000 hours getting web marketing results for all those clients — and mastered nearly every form of digital marketing in the process.
We discovered 40 distinct elements that will make or break your website marketing success. We forged a powerful combination of Google Ads, Facebook, SEO, Remarketing — an overall web marketing strategy to convert visitors into sales and leads on special landing pages. For years we did anything and everything to get results for our clients. And we ended with more experience than several digital marketing agencies combined. We captured over 700,000 sales leads for our clients. We got breakthrough results in every kind of business, from national retail chains to over 200 Chrysler dealerships. And as a result over the next 10 years our agency revenues increased more than ten fold.
We Believe In Small Business Owners
As a small business owner you are dedicated to serving your clients. You have a passion for improving their lives. There was a time when this dedication was all you needed to have a thriving business. Your hard work could build a growing business, take care of your family, let you travel and someday retire. But along came the confusing and complex world of web marketing. Now you feel lost. Maybe you’re losing sleep worrying about whether you are becoming outdated and losing market share. Motiliti has over a decade of experience helping hundreds of small business owners in web marketing. Motiliti believes in SHARING this knowledge to help end your worrying, build your business and help you do what you do best…serve your clients. Motiliti believes in giving you complete confidence that your marketing dollars are getting the job done.
Make sure ideal new customers looking for your services in your local area can find your business listing.
Paid Digital Ads
Advertise your services in Google, Facebook, Instagram, LinkedIn and Bing.
Search Engine Optimization
Managed SEO and Content Marketing optimizes your website for your most valuable search keywords.
Lead Capture Campaigns
Let us build a custom digital solution that captures prospects and turns them into leads and sales.
Experts You Can Trust
There are many digital marketers out there ready to sell you any and everything. The truth is there are only a few digital marketing tactics you should be considering. The rest sound great but they are NOT effective for a small business or even moderate budget. It is hard to find marketing people who will “shoot straight” and give you the advice you need. At Motiliti we treat your business like OUR business. We respect your budget and limitations and help you grow within that framework. It is like you had a friend with a couple decades of digital marketing experience, someone you could really trust to not just SELL YOU SOMETHING.
SEO Agency in Austin, TX
Motiliti is an SEO Agency founded in Austin 2008. We leverage every possible digital marketing service to create a custom web marketing solution. We focus on ROI measured in leads and calls to your online success. With hundreds of digital marketing tactics in the marketplace, there may only be a few that are optimum for your business, message and industry. Selecting which services to use will make or break your online web marketing results. This is why a custom solution is a smart choice and Motiliti is an Austin SEO & PPC company with a team of smart people working to solve your web marketing challenges.
Years in Business
Some Of Our Clients
STOP Flushing Your Marketing Dollars
There are so many digital marketing tactics to choose from. However, 95% of them will only FLUSH your marketing dollars down the drain. Lots of companies are anxious to sell these platforms and tactics to you but only a few are actually the RIGHT choices for your budget, goals and industry.
The marketing strategy at Motiliti is lead by Dr. Joe Schaefer. He is a published Neuroscientist with a PhD from The University of Texas in Behavioral Neurophysiology. He combines this hardcore science background with the experience of working with over 500 small to medium sized business clients on web marketing. For almost a decade he generated over 100K leads per year for his clients.
Motiliti is an Austin SEO agency & Digital Marketing team that relies on metrics and data to make decisions for our clients. Digital marketing in Texas is very competitive as it is a hotbed of technology and innovation. We are also an Austin PPC agency (Google Premier Partner) and we manage campaigns with high ROI. Motiliti educates business owners and develop marketing plans that make the best use of digital media. We have been a Digital marketing agency in Austin for 12 years and have served over 500 different clients. Our track record is clear. We leveraged digital marketing to generate over half a million web leads for our clients.
Listen to Dr. Joe Discuss the Science of Persuasion
Transforming Your Digital Marketing
Modern digital online marketing requires the ability to understand data and the ability to hypothesize and test strategies against each other. Our Austin, TX online marketing company was co-founded by an actual neuroscientist, Joseph Schaefer, PhD, who published research on the neural origins of behavior. You will not find an SEO or PPC management service with a more strategic and intelligent team of SEO experts with which to collaborate on your next Austin digital marketing campaign.
We Are a Google Premier Agency
Motiliti is a full service Austin Digital Marketing agency with a 12 year track record achieving measurable breakthrough results for clients across North America. At Motiliti we have worked for over 500 individual clients in the past decade and captured over 500,000 leads to increase their sales.
SEO and PPC for Traffic and Data Science for Conversion
Web marketing success relies on mastering only two elements. A website must have sufficient web traffic the comes from organic traffic (SEO) and paid search traffic (PPC). Social media might also be part of a website’s traffic strategy depending on the target demographic and industry. Once visitors are in the website, site design and conversion strategy helps turn them into leads, calls and sales. If a website has traffic or conversion alone then there will only be limited success. This is why the Austin SEO team at Motiliti looks at digital marketing holistically. We address web marketing issues as both traffic and conversion challenges.
Motiliti’s Experience, Integrity and Expertise Made The Difference
“In my over 40 years of business experience, and as a recognized leader in my profession and industry, I have never before experienced such dedication and support in a marketing agency. They were an endless source of breakthrough ideas that reinvented our entire online approach and increased sales by double digits every year.”
Marke Hambley, CEO
NexGen Hearing with 50 Location in B.C. Canada.
Web Presence Needs “Search To Sale” Strategy
As an Austin SEO Company, we offer a full suite of digital marketing services that drives traffic and interest to your brand and website. We have worked for 12 years building websites and helping with digital marketing as well as produce video spokesperson footage. As an Austin Web Design firm, we focus on conversion consulting and leverage conversion science, in-house produced video marketing and automated drip marketing to convert those visitors to leads and sales. When you place the entire strategy from Search To Sale in the hands of a single agency, you get the most powerful impact from your web marketing efforts. The message and strategy has cohesion from the digital ads and media all the way to the last page of the website and follow up emails.
From Our Clients
“Motiliti has really helped me bring immediate attention to our newest product, “Hush Weighted Blankets””
“Scott Martin and the pros at Motiliti took our 15 year old, outdated website and turned it into a state-of-the-art platform to market my company and our products worldwide. I’ve received numerous compliments from customers about the new look and in no time began receiving quote requests from potential customers from around the world. Their SEO report is showing a dramatic increase in visits to our new site while they continue to “tweak” the content and make suggestions on how to improve it further. Choosing to work with Motiliti is one of the best marketing decisions I’ve made. I have and will continue to recommend the Motiliti team. Thanks!”
“Motiliti has made a huge difference in the online visibility of our 60+ locations.”
“The results Motiliti has produced for our groups of companies speaks far louder than any testimonial. In my over 40 years of business experience, and as a recognized leader in my profession and industry, I have never before experienced such dedication and support in a web marketing agency.”
“We completely dominate on page one with as many as 4 listings showing up on the same page”
How Does SEO Work?
,The most common challenge I face in helping clients with SEO is the disconnect between the content of their website and their desire to rank for long lists of various keywords. Business owners often present a wish list of keywords to their SEO provider. They believe it is still 2008 and we can put that list into a “meta keyword” section of a site. Then like the Wall Street stock traders, an SEO magically presents this list to Google in just the right way. This stems from a myth that there are hidden coding elements of every website that hold the keys to ranking for everything you want.
Ranking with Content
I am going to present you with a simple equation to think about. Take the number of keywords you want to rank for and divide that number by two. This is the number of pages you will need filled with 800 or so words of good content about those keywords. You might be able to group the keywords together into related pairs and devote one page to each pair. However, If you are really interested in a few in particular, then devote one page to each of those keywords. This is what Google wants to see and is based on delivering the best search results to users.
These rules make sense if you stop to consider them. Google is saying that if you deserve to be listed on page one, it is because you are presenting the user with the richest and deepest content about the search term. This is why a common tenet of SEO is “content is king”. Basically if you offer 5 major services then you should have 5 unique pages in your site, each devoted to one of the services with 800 to 1000 words of well written content. If there are less popular “long tail” searches about those services then you can group a few of those and write entire pages about those keywords. Google rewards this type of specificity.
How To Rank with Content
What is a Long Tail Keyword?
People mistakenly think the term “long tail” refers to the length of the actual phrase, but this is incorrect. It actually comes from the statistical world and describes the shape of a standard statistical distribution. As you move along the x-axis away from the median of the data the curve drops down to near zero but continues often at a very low value creating a “long tail”. In terms of search keywords it refers to the search strings that are less often used but still significant enough to generate traffic for your site.
Page Rank Sculpting
There actually are some hidden coding tactics left. There is one that manages the way that a magical property called “page rank” moves through a link from one page to another online. This is named for one of the founders of Google (Larry Page) and is a virtual property of a page determined by what other pages link to that page and what pages link to those pages. Only higher authority pages can lift your page with a backlink. By understanding the page rank principles we can make link structure decisions in a website that can channel and move page rank to the more competitive content to help rank higher in tougher environments.
Achieving Success with SEO
In general SEO success is achieved by adhering strictly to many small “best practice” rules for page setup, link structure and content writing. It is like lining up several mirrors so that a laser light will bounce off of them all to reach the end of the sequence. If all the mirrors are slightly “off” then the laser light doesn’t make the journey.
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