6 in 10 Americans Prefer Shopping In-Store to Buying Online.
It is interesting that while e-commerce sales this holiday season are outpacing in-store sales, people still voice a preference for in-store purchases. The survey showed that 6 out of 10 preferred in-store experience, but that also shows that 4 out of 10 PREFERS ecommerce. While that is not surprising 2012, it certainly would have shocked retailers 10 years. The sruvey also showed some interesting differences between gender and age groups in reference to online purchasing.
6 in 10 Americans Prefer Shopping In-Store to Buying Online.