A Crash Course in Conversion | Unbounce.
A company can keep throwing an increasing budget at adwords to bring more traffic, but the conversion will ultimately control their cost per lead, or cost per customer. It is wise to take a part of the money spent on traffic and apply it to increasing conversion rates on your home page or landing pages. This will make permanent changes in your cost per acquisition. This hs the power to truly change your model by requiring less money to aquire more clients.