Web Design
Audiologist
Website Diagnostic
Four Critical Landing Page Elements For Hearing Clinic Websites
Apply this 4 step guide to your website pages to make HUGE overnight changes in conversion rates.
#1 Industry Identification
The page your traffic lands on needs to immediately show an image or headline confirming they are in the right place. If your traffic came in for hearing health, then there needs to be a picture or headline text on the landing page that aludes to either hearing or is age specific to your demographics. This all needs to be visible without scrolling down the page.
#2 Category Identification
Next the visitor will need to see evidence of the exact category of what you are selling. If you are selling hearing aids and services then you MUST show either a device or a person being fitted. No pictures of mountain landscapes or forest scenes. With this second step the visitor now understands that you are offering exactly what they need.
#3 Credibility
All visitors look for evidence of credibility. These could be manufacturer logos, confident sounding marketing statements, client testimonials or special awards or badges. Research shows that visitors will make decisions about bouncing or not in milliseconds after arriving. These are called peripheral marketing signals and help the visitor make an unconscious decision to stay or go.
#4 Next Steps
You MUST have a goal for your visitors and it must be clearly identified on the home page. The goal you have chosen for your visitors needs to match very closely to the goal they have for themselves. I break this into long term needs and “today” needs. The long terms needs is answered by your imagery and headlines. Once they realize you have what they want, they now have a new goal which I call a “today” need. This is the thing they want right now and it is usually something like pricing or other information. Motiliti has a powerful aid to help with this. Look for more info in a future email.
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