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Local Search Strategy Done Right

You understand the importance of an online presence as a business owner. Search engine optimization (SEO) is a way to increase your website’s visibility, and get more qualified leads. Before you hire an Austin SEO consultant, here are some things to consider.

SEO is a long-term strategy. SEO is not a quick fix. It can take months, if not years, to reap the full benefits. A professional SEO consultant can help you establish realistic expectations and a timeline.

It is important to find an SEO company that is open and transparent about their strategies. While some consultants might use questionable techniques to get quick results, these tactics can eventually lead to your site being penalized by search engine crawlers. Good consultants will disclose the techniques they use and how they are aligned with search engine guidelines.


A proven track record of success is also important when choosing an SEO consultant. Ask for case studies or references to find out how they helped other companies.

You should consider their experience and the cost of hiring an SEO specialist. While some consultants charge an hourly fee, others might charge a flat fee or use a performance-based pricing system. It is important to know the costs upfront so you can determine which price fits your business’ budget.

Before you hire an SEO consultant, ensure that you are clear about your business goals and objectives. This will ensure that they align their recommendations with your business goals.

As an Austin-based business, it’s important to consider the specific needs and desires of your local audience. A well-executed search marketing strategy can help you connect with potential customers in Austin and the surrounding areas, driving traffic and sales to your business.

Whether you’re just getting started with austin search marketing or you’re looking to take your efforts to the next level, our team of experts is here to help. We offer a range of search marketing services, including SEO, PPC, and local SEO, to help you reach your goals and grow your business. Contact us today to learn more and get started!

Why Hire and Austin SEO Search Expert or Consultant

A good investment for your company is to hire an Austin SEO consultant. You can increase your website’s visibility and drive qualified traffic to your site. This will help you grow your business.

An SEO consultant is a professional who can improve the ranking and visibility of a website in search engines such as Google. To increase organic traffic to websites, they use many tactics such as keyword research and on-page optimization.

Some of the key responsibilities of an SEO expert or consultant include:

  • Researching and analyzing keywords to determine the most effective ones for a website
  • Optimizing website content and meta tags to improve search engine visibility
  • Building high-quality inbound links to the website
  • Analyzing website traffic and user behavior to identify areas for improvement
  • Collaborating with content writers, developers, and other team members to implement SEO strategies

One of the main advantages of hiring an SEO expert or consultant is their expertise and knowledge in the field. They have a deep understanding of how search engines work and what tactics are most effective at improving visibility. They can also provide valuable insights into the search habits of your target audience and help you create content that will appeal to them.

A professional SEO consultant can help you optimize your website and create a content strategy that is in line with your business goals. This could include creating and sharing infographics and blog posts that engage and attract potential customers.

Working with an SEO consultant can also be a benefit. They are able to keep up-to-date with the latest trends and search algorithms. It’s essential to have someone who can adapt to the changing world of SEO and make sure your website follows best practices.

A professional SEO consultant can be a great help to your business in many ways. They can increase the visibility and rank of your site, which will help drive qualified traffic and eventually lead to more sales.

Keyword research is essential for ranking in Google searches.

Keyword research involves analyzing and identifying the search terms and phrases people use to search for products and services online. This is an important component of search engine optimization (SEO). It helps you to understand your target audience and create content that addresses their needs.

When you effectively build a Keyword Strategy you will identify the words and phrases people use to search for products or services similar to yours. These keywords can be used to signal search engines that your website is valuable and relevant to those searching for these terms.

Keyword research is not only useful for ranking but it can also help you to understand the competition in specific search terms. Analyzing the keywords your competitors rank for can help you to understand which terms are most relevant in your industry, and how to distinguish your business from your competition.

We can also develop strategies using Long-tail keywords, which can help you attract qualified traffic to your site and possibly generate more leads. Researching long-tail keywords that are more specific than short-tail keywords. 

Keyword research is an essential aspect of SEO. It helps you to understand your target audience’s language and needs, and create content that addresses those needs. You can increase your search engine ranking and attract more qualified visitors to your site by doing keyword research.

Link Building Can Increase Your  Organic Traffic

Link building refers to the process of acquiring other websites’ links. These links signal search engines that your site is trustworthy and valuable. It is a sign that other websites have linked to your website, which can help improve your rank on search engines such as Google.

You can use many strategies to create links. These include guest blogging, broken linking, and creating valuable content for other websites to link to. A professional SEO consultant will help you create a link-building strategy that is aligned with your business goals.

Your website will appear more prominently to search engines if it ranks higher in search engines. This can result in more qualified traffic, potential leads, and sales for you business

Linking to your site from other trusted websites can show that you are trustworthy and increase the trustworthiness of your website. Link building is not only a great way to drive traffic, but it can also increase the authority and credibility your website. 

Ultimately, linking will increase visibility and rank of your website in search engines, drives qualified visitors to your site and raises the authority and credibility for your business. Link building is an essential aspect of SEO.

Content Marketing Addresses Your Audiences Interests & Needs

Content marketing refers to the creation and distribution of valuable, relevant and consistent content in order to attract and retain customers and drive profitable customer actions. This is a long-term strategy. It involves creating content such as blogs, infographics and videos that are relevant to your business goals and target audiences.

A key strategy for small and medium-sized businesses, Content Marketing,  involves creating and promoting quality, informative and engaging content on an ongoing basis. To plan the content that you will produce and when it will be published, you can create a content calendar. You should also research your target audience and create content that addresses their interests and needs.

It’s important to share your content and promote it to reach a wider audience. You can do this by sharing your content on social networks, sending it out to your email list, or reaching out to industry publications and influencers to ask if they will share it.

You must also measure and track your success in content marketing. Google Analytics can be used to analyze how your content performs and pinpoint areas that need improvement.

Content marketing is an effective strategy for small and medium businesses. It can help you attract and retain customers, drive qualified visitors to your site, and ultimately, grow your business. You can create a content marketing strategy that works for you by consistently promoting quality content and monitoring your results.

SEO Audits In-Depth Analysis of a Website’s SEO Performance

An SEO audit is an in-depth analysis of a website’s search engine optimization performance (SEO). This involves looking at a range of factors such as structure, content, technical configuration and external factors to find areas that can be improved.

For many reasons, SEO audits are a useful tool. They can identify issues that could be affecting the performance of your website in search engines. These issues can include poor website structure, duplicate content and technical errors. These issues can be fixed to improve your website’s visibility and rank on search engines.

SEO audits can also help you identify the strengths and weaknesses in your website from an SEO perspective. This will help you to prioritize improvement areas and better allocate resources.

SEO audits are also useful in benchmarking the performance of your website. Regular audits can help you track your progress and monitor how your website is performing over time.

SEO audits can be useful tools as they allow you to identify potential issues and then track your progress. Regular SEO audits can help improve your website’s visibility and rank and bring in more qualified visitors.

Enhancements to the User Experience

The user experience (UX), which refers to the way a person experiences interacting with a website’s website, includes factors like usability, accessibility and overall satisfaction. There are several reasons why improving the UX on a website could have a positive effect on its search engine optimization.

Google and other search engines use user experience to rank websites. Websites with a great UX will rank higher in search results. Search engines strive to give their users the best results possible, so websites that are simple to navigate and use are more likely be useful and relevant.

A way UX improvements can aid SEO is to reduce bounce rates. The bounce rate is the percentage that visitors leave a website after viewing only one page. Websites with high bounce rate are more likely to be less useful and relevant for users. This can adversely impact their search engine ranking. Businesses can decrease bounce rates and increase their search engine ranking by improving their UX.

A website’s UX can lead to higher engagement and conversions. A website that provides a pleasant user experience is more likely to encourage users to spend more time there and make desired actions such as filling out forms or purchasing. This can result in increased traffic, leads and sales, which can have a positive effect on a company’s SEO.

SEO can reap many benefits from improving the user experience of websites, such as improved ranking, lower bounce rates and increased engagement and conversions. Businesses can improve their SEO by focusing on user experience and driving more qualified traffic to their site.

Improve Visibility With Technical SEO

Technical SEO is the practice and technique of optimizing the technical aspects of websites to increase their ranking on search engines such as Google. This involves optimizing the website’s underlying structure and infrastructure to make it search engine-friendly, indexable, and easy to crawl.

A website’s SEO can be affected by many technical factors, such as the structure, code and configuration of the server. These are just a few examples of technical SEO that can impact your website’s SEO.

  • Website structure: Search engines will be able to easily crawl and understand a well-structured site. Clear URLs and header tags (H1,H2, etc.) are all important. To organize content and use alt text to describe images,
  • Code: Search engines use the code of a website’s URL to determine its content and relevance to users. Your website’s SEO can be improved by having clean, well-organized, and current code.
  • Configuration of the server: How your website is configured and hosted can have an impact on its SEO. A reliable and fast hosting provider, as well as enabling features such Gzip compression, can help improve your website’s loading speed, which is an important ranking factor in search engines.

Technical SEO is an important part of SEO as it allows search engines to easily crawl your site and understand what you are doing. Businesses can increase the visibility and rank of their websites on search engines, and attract more qualified traffic by focusing on technical SEO.

Essential Monthly Reporting

Monthly reporting is an essential part of any search engine optimization strategy. It allows you to monitor the performance of your website, identify areas for improvement, and track it. You can track the trends of your website and make informed decisions about how you want to optimize it.

You can include a number of metrics in your monthly SEO reports, including:


This is the number of people who visit your site, along with the source of that traffic (e.g. organic search, direct, referral, etc. ).

Keyword Ranking

This refers to the position your website is in search engines such as Google for certain keywords. You can track your keyword ranking to see how your website ranks for certain terms. This will help you identify areas that need improvement.

Conversion Rate

The percentage of website visitors who complete a desired action (such as filling out forms or purchasing), is called the conversion rate. Your conversion rate can be used to measure how well your website converts traffic into leads and sales.

These metrics should be tracked, but it is also important to monitor any changes in the performance of your website. If you notice a drop in traffic, or a decrease in keyword rankings, this could indicate that something is wrong with your website, or your SEO strategy. You can quickly identify any problems by monitoring the trends of your website.

Monthly reporting is a great tool to track the performance of your website, and understand how your SEO efforts have paid off. You can optimize your website by keeping an eye on trends and identifying areas that need improvement. This will help you drive qualified traffic to your site.

Where to Find an SEO Expert for Your Business

There are several key places you can start your search if you are looking for an SEO professional to help your business.

Referrals: Talk to other professionals or business owners for their recommendations. You might be able to refer someone who has been successful with SEO.

Networks for professionals: Join professional communities or networks related to SEO such as LinkedIn groups and online forums. It is possible to connect with professionals in the field and get advice or recommendations.

Freelance platforms: You can find SEO professionals on many platforms like Upwork and Toptal. These platforms let you search for SEO professionals based upon their experience and skills, and see past client ratings and reviews.

Digital marketing agencies: Many digital agencies offer SEO services. For more information on their pricing and services, you can search for agencies within your locality or in your industry.

SEO agencies: Some agencies are specialized in SEO. For more information on their pricing and services, you can search for agencies within your locality or in your industry.

There are many ways to find the right SEO expert for you business. Referrals, professional networks and freelance platforms are all ways to find an SEO expert that can improve your website’s visibility and rank on search engines.

How Much Does an SEO Expert Cost?

Costs for hiring an SEO expert vary depending on many factors such as complexity and location. These are some factors that could impact the cost of an SEO expert’s hiring:

Hourly rate

SEO professionals charge an hourly fee for their services. This can vary from $50 to more than $200 an hour depending on the expert’s experience and expertise.

Flat fee

Some SEO professionals may charge a flat rate for their services. The scope of the project and the time it will take to complete may determine the fee. Based on the complexity and size of the project, flat fees may range from several hundred to many thousand dollars.

Performance-based pricing

SEO professionals may charge a percentage for the results they produce. If you’re willing to pay for results this can be a great option. However, it is important to fully understand the pricing model before signing an agreement.

The cost of hiring an SEO expert will vary depending on how complex your project is and their level of expertise. Before you hire an SEO expert, it is important to fully understand the pricing structure and request estimates before moving forward.

What to Look For When Hiring an SEO Consultant

It is important to hire an SEO consultant who has proven success and can adapt to new technologies. These are some things to keep in mind when searching for an SEO consultant.

A proven track record of success:

An SEO consultant should have a history of helping businesses increase their search engine rankings and drive qualified traffic directly to their websites. Refer to case studies or ask for references to find out how they helped other businesses.


A good SEO consultant should have a thorough understanding of search trends and algorithms. You want someone who is always learning and keeping up-to-date with the latest best practices.

Ability to adapt to new technologies:

SEO is constantly changing. It is important to find an SEO specialist who can adapt to new strategies and technologies as they become available. You want someone who is open to new ideas and proactive.


SEO doesn’t just require following a set list of rules. It also requires creativity as well as outside-the-box thinking. You want an SEO consultant that is creative and can think outside of the box.

Clear communication is essential. An SEO consultant should be able to communicate clearly in terms that you understand. You want someone who will listen to you and adapt their approach to meet your needs.

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We are a Search Marketing Agency,  founded in Austin in 2008. Motiliti is an SEO Agency that uses every digital marketing tool to provide a customized web marketing solution. To ensure your online success, we focus on ROI. This is measured in leads and calls. There are hundreds of digital marketing strategies on the market, but only a handful that will work for you, your message, and your industry. Your online marketing efforts will be affected by the services you choose. A custom solution is smart. Motiliti, an Austin SEO and PPC agency has a team of talented people who can help you solve your web marketing problems. To get quick and effective results with Facebook Advertising, we use landing page lead capture strategy.

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