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BEWARE: Digital Advertising Rate Loss Leaders
Digital Advertising Rate Loss Leaders We are all aware of a concept in the retail world called the “Loss Leader”. This is a product or service sold at near wholesale cost to attract customers into a store to buy other products that are sold at the store’s desired...
Is Your Business In “The Zone”?
Is Your Business in the Killing Zone? In the competitive environment of sports each athlete has experienced how it feels to be in the “Zone”. The famous psychologist Abraham Maslow described this state as a “Peak State” and discovered that it even carried mystical and...
Are You Ready For The Web Marketing Battle?
How is digital marketing similar to fighting an opponent with Kung Fu? Dr. Schaefer Founded Motiliti, an Austin SEO Company From teaching Kung Fu for 30+ years, I can tell you the most significant enemy a person has in a fighting situation is their own mind. Our brain...
What Belt Are You in the World Of Business?
You know the story, in fact, maybe you have lived it. You decide to start a business, you get your business cards that say you are the CEO and you are up and running. Then you get your first revenue, it is suddenly all real and possibly the best day of your life....
Kung Fu And Higher Conversion Rates
The ultimate lead conversion secret is that there is no single ultimate conversion secret. Each conversion strategy has to be as different as the core product itself. Just like martial arts, you cannot know precisely what your opponent will do, you can only...
Digital Marketing Is Easy
By Dr. Schaefer, co-founder of Motiliti, an Austin SEO Agency Prior to the internet, we pretty much called all forms of marketing exposure advertising. However, directories like the yellow pages were actually the first types of “Search marketing.” I remember when my...
Secret Sauce For Writing Marketing Email Subject Lines
After ten years of email marketing, over 100,000 million emails later, one guiding principle emerges as the most important for getting emails opened. However, getting emails opened is only the first hurdle in your email marketing race. Of course, your prospects will...
SEO Hacks That Work Miracles
One of the most important SEO hacks involves controlling the way that “link juice” flows in your website. Link juice is the term SEO people use to refer to how Domain Authority moves through a link from one page to another. One of the most important concepts about...
Here Comes the End of Digital Marketing
Have you ever heard that old joke, what do Chinese people call Chinese Food? The answer is they call it “food.” In other words, digital marketing will be “gone” from our lexicon because we will just refer to it as “marketing” since it will dwarf all other efforts....
How SEO Has Changed For 2018
The first thing that's different about 2018 than previous years is mobile, mobile, mobile. You need to be 100% mobile ready. Make sure your website is a hundred percent ready to go. Anything that's on your desktop site needs to be live on your mobile site. You need...
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