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Web Marketing Benefits

As a whole, web marketing is hard to pin down and describe. Success depends on a lot of different factors, all of which are always fluctuating and changing depending on uncontrollable variables. Despite this, there are a few tips that can make you better at both...

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SEO After The Penguin Update

In early 2012, Google launched its first Penguin update for the company’s search engine. This update was launched in order to prevent sites from spamming the search results and using link schemes to manipulate the site’s rankings in Google’s page rank system. Since...

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Understanding Search Engine Marketing

When it comes to online marketing, SEM, or “Search Engine Marketing”, is a basic concept that everyone needs to understand. If you are a beginner interested in paid search, learning about SEM is a good place to start. Although SEM was once used to refer to both SEO...

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Brand Safety

Video content, pre-roll ads, and related media are becoming enormously popular in the world of digital marketing. If you haven’t started creating visual content for your company, you need to start as soon as possible. There are countless positive effects this method...

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Avoiding Pitfalls When Designing Your Website

Internet marketing, while a very efficient way of gaining popularity and recognition, can be very easy to get wrong. Many people starting out in internet marketing make the same simple mistakes and end up failing because they aren’t able to get past them. But by...

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Personality in Web Marketing

If you are marketing through social media, online advertising, or SEO optimization, you are making an attempt to establish your brand, your product, or your service. Your web marketing efforts should clearly reflect your own personality and should make your company...

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Picking External Links

Because the internet has become such an ingrained and important part of our society, many business owners have decided to move their work online. Websites are a big part of marketing, and a properly maintained and designed website can make a huge impact on your sales....

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New Online Marketing Trends

In such a fast-moving, constantly changing marketing world, you can easily get left behind if you don’t keep up with trends. New technology and ways to use it are being developed all the time. As a result of this, your potential consumers’ expectations are changing....

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Trends in Paid Search Advertising for 2016

A few new trends have been shifting online advertisement as of late, and are predicted to have a high impact on the future of paid search. Regardless of the specific search engine, these changes will definitely be the start of newer and bigger trends. One noticeable...

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The Truth About Content Marketing

You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps,...

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