The most basic of questions apply to using VIdeo in a comprehensive SEO strategy. It is not just about ranking higher in search, although this is certainly one of the main goals. The purpose of video in a website is as much about conversion as it is about helping organic search results. For this reason, the video marketer will want to make decisions about whether to post video in the actual money site or on a platform like youtube. This will have huge impact on the contribution of the video to the conversion process and also whether the website is ranked higher or instead the video platform channel or page. This article is very comprehensive in addressing these various concerns.