by Dr. Joe Schaefer | Jan 9, 2019 | Dr. Joe Schaefer, Dr. Joe's Marketing Kung Fu
Digital Advertising Rate Loss Leaders — We are all aware of a concept in the retail world called the “Loss Leader.” This is a product or service sold at near wholesale cost to attract customers into a store to buy other products that are sold at the store’s... 
by Dr. Joe Schaefer | Dec 20, 2018 | All, Dr. Joe Schaefer
Is Your Business in the Killing Zone? In the competitive environment of sports each athlete has experienced how it feels to be in the “Zone”. The famous psychologist Abraham Maslow described this state as a “Peak State” and discovered that it even carried mystical and... 
by Dr. Joe Schaefer | Jun 11, 2018 | Dr. Joe Schaefer
How is digital marketing similar to fighting an opponent with Kung Fu? Dr. Schaefer Founded Motiliti, an Austin SEO Company From teaching Kung Fu for 30+ years, I can tell you the most significant enemy a person has in a fighting situation is their own mind. Our brain... 
by Dr. Joe Schaefer | May 30, 2018 | Dr. Joe Schaefer
You know the story, in fact, maybe you have lived it. You decide to start a business, you get your business cards that say you are the CEO and you are up and running. Then you get your first revenue, it is suddenly all real and possibly the best day of your life.... 
by Dr. Joe Schaefer | May 23, 2018 | Dr. Joe Schaefer
The ultimate lead conversion secret is that there is no single ultimate conversion secret. Each conversion strategy has to be as different as the core product itself. Just like martial arts, you cannot know precisely what your opponent will do, you can only...