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BEWARE: Digital Advertising Rate Loss Leaders

BEWARE: Digital Advertising Rate Loss Leaders

by Dr. Joe Schaefer | Jan 9, 2019 | Dr. Joe Schaefer, Dr. Joe's Marketing Kung Fu

Digital Advertising Rate Loss Leaders — We are all aware of a concept in the retail world called the “Loss Leader.” This is a product or service sold at near wholesale cost to attract customers into a store to buy other products that are sold at the store’s...

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