by Dr. Joe Schaefer | May 16, 2018 | Email Marketing
After ten years of email marketing, over 100,000 million emails later, one guiding principle emerges as the most important for getting emails opened. However, getting emails opened is only the first hurdle in your email marketing race. Of course, your prospects will...
by Dr. Joe Schaefer | Oct 30, 2014 | DrWebVideoBlog, Email Marketing, SEO, Uncategorized
With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and...
by Dr. Joe Schaefer | Feb 10, 2013 | DrWebVideoBlog, Email Marketing, Uncategorized
Ways To Get Your Emails Opened The art of direct mail marketing (snail mail) is decades old. There are tried and true practices if you want to see success. Response rates can vary wildly depending on many variables. That being the case, you would invest your time and...
by Dr. Joe Schaefer | Jan 20, 2013 | DrWebVideoBlog, Email Marketing, Uncategorized
Top 5 Email Marketing Tips for New Bloggers. A large and well-qualified email list is a litera gold mine for your business. Building a relationship with this list is the most important activity you can spend time and energy on. When collecting the list, you hopefully...
by Dr. Joe Schaefer | Dec 4, 2012 | DrWebVideoBlog, Email Marketing, Uncategorized
Did international expansion kill Groupon? | Econsultancy. There has been plenty of speculation about the missteps Groupon could have prevented along the way to ensure their stability and continued success. Everything from a poor business model from the get-go, ethical...
by Dr. Joe Schaefer | Nov 27, 2012 | DrWebVideoBlog, Email Marketing, Uncategorized
Email Subject Lines; What Works and Doesn’t? It’s well-known adage that at least 80% of the effort in writing advertising is spent creating the headline. In email marketing this is equivalent to the subject line of the email. There are some general...
