SEO After The Penguin Update

In early 2012, Google launched its first Penguin update for the company’s search engine. This update was launched in order to prevent sites from spamming the search results and using link schemes to manipulate the site’s rankings in Google’s page rank system. Since...

Brand Safety

Video content, pre-roll ads, and related media are becoming enormously popular in the world of digital marketing. If you haven’t started creating visual content for your company, you need to start as soon as possible. There are countless positive effects this method...

Personality in Web Marketing

If you are marketing through social media, online advertising, or SEO optimization, you are making an attempt to establish your brand, your product, or your service. Your web marketing efforts should clearly reflect your own personality and should make your company...

Picking External Links

Because the internet has become such an ingrained and important part of our society, many business owners have decided to move their work online. Websites are a big part of marketing, and a properly maintained and designed website can make a huge impact on your sales....