by Dr. Joe Schaefer | May 10, 2018 | SEO
Have you ever heard that old joke, what do Chinese people call Chinese Food? The answer is they call it “food.” In other words, digital marketing will be “gone” from our lexicon because we will just refer to it as “marketing” since it will dwarf all other efforts....
by Dr. Joe Schaefer | May 9, 2018 | SEO
The first thing that’s different about 2018 than previous years is mobile, mobile, mobile. You need to be 100% mobile ready. Make sure your website is a hundred percent ready to go. Anything that’s on your desktop site needs to be live on your mobile...
by Dr. Joe Schaefer | May 8, 2018 | SEO
Whether your website is established with a long history on the internet or brand new out of the box, you need to understand SEO in order to be found by the audience you hope to reach. The vast majority of all online experiences begin with a search and the...
by Dr. Joe Schaefer | Nov 1, 2017 | SEO
Don’t Let The SEO Trap Catch You The SEO trap happens when you are using techniques and strategies that worked even a year ago. The Seo stuff that was tried and true a few years ago would send you to page ten or worse now. The trap is thinking that things never change...
by Dr. Joe Schaefer | Sep 29, 2017 | SEO
What is an SEO Citation? A citation is a mention or listing of your business’s name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s...
by Dr. Joe Schaefer | Aug 1, 2017 | PPC, SEO
In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this...
