by Dr. Joe Schaefer | Aug 1, 2017 | PPC, SEO
In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this...
by Dr. Joe Schaefer | Jun 1, 2017 | DrWebVideoBlog, SEO
Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO’s past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for...
by Dr. Joe Schaefer | May 31, 2017 | DrWebVideoBlog, SEO
Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with “s”. Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences...
by Dr. Joe Schaefer | May 13, 2016 | DrWebVideoBlog, SEO, Uncategorized
You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps,...
by Dr. Joe Schaefer | May 12, 2016 | DrWebVideoBlog, SEO, Uncategorized
SEO and online marketing in general is a lot more important to small, local businesses than they usually realize. Citations- any online mentions of your business- have a major impact on your local rankings, as well as your visibility across the web. There are a lot of...
by Dr. Joe Schaefer | May 11, 2016 | DrWebVideoBlog, SEO, Uncategorized, Video Marketing
If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies...
