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Video Marketing: WIIFM – What’s in it for Me?

by Dr. Joe Schaefer | Jul 26, 2017 | Video Marketing

Video on a website does not work miracles. Communication works miracles. Once we realize that nobody goes to a website to be impressed, or be entertained, the notion of using video takes a different path. As business owners, we become so obsessed with our own story...

Taking Advantage of YouTube Pre-Roll Ads

by Dr. Joe Schaefer | May 15, 2017 | DrWebVideoBlog, Video Marketing

Pre-roll ads, or in-stream advertising, are a method of advertising through Google AdWords. If you’ve ever watched a video on YouTube, you’ve probably seen the ads before. They pop up before your video and play for five seconds before you can skip them. Pre-roll ads...

Tips for Video Marketing

by Dr. Joe Schaefer | May 11, 2016 | DrWebVideoBlog, SEO, Uncategorized, Video Marketing

If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies...

Everything You Need to Know About Pre-Roll Advertising

by Dr. Joe Schaefer | Feb 16, 2016 | DrWebVideoBlog, Pre-Roll ads, Uncategorized, Video Marketing

When trying to watch a Youtube video, you may become slightly annoyed at the ad that appears on your screen beforehand. But in those obligatory five seconds, the pre-roll ad in front of you has a fascinating and unique opportunity to capture your attention. Most...

2016 Digital Marketing Trends

by Dr. Joe Schaefer | Jan 29, 2016 | DrWebVideoBlog, SEO, Uncategorized, Video Marketing

As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business....

Ways to Improve Your Pre-Roll

by Dr. Joe Schaefer | Jan 28, 2016 | DrWebVideoBlog, SEO, Uncategorized, Video Marketing

Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an...
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