A big problem that many small businesses face these days is a lack of clarity in conveying what types of services that their company can provide. What exactly does your company do? How do they solve problems for others or fulfill a need? Why is your business better at what it does than the competition? If this type of information isn’t conveyed in a useful way to your potential clientele, they simply won’t support your business. Your clients need to have a clear understanding of what your company does, how it does it, and why it’s better at doing it than other businesses. So, how should your company get their message across? It’s simple – you should strongly consider an explainer video.
What Exactly Is An Explainer Video?
An explainer video is a short video that effectively communicates to potential clients what your business does – what your company can help them with and how you can help them. Explainer videos are usually two minutes or less in running time, and in this time they will use a mixture of voiceovers, graphics, text, and onscreen talent to get your message across to anyone that views the video.
Where Would You Use An Explainer Video?
Explainer videos are useful in a variety of settings – not only can a business include it on their website, they can promote it on Twitter, Facebook, and via other social media services. They can add it to YouTube so people can share it themselves – it may even go viral! Additionally, many businesses use these videos in presentations in meetings with clients or even in larger venues like business conventions.
That Seems Pretty Simple – So Are Explainer Videos Easy To Make?
Most explainer videos are clean in their presentation and their content is presented in a clear, concise manner. However, this can be deceptive – just because something is simple in it’s presentation does not mean that it was simple to produce. Beyond the actual production of the video (voiceovers, animations, graphics, etc), one must consider the importance of scripting. Most business owners know so much about their business and are so willing to share details about what they can provide clients that they have an overabundance of information. This can actually bog down your message and make it too much for someone to take in quickly.
Get Help From Experts
This is why it’s good to consult an expert that has a background in scripting and creating marketing material for the web – they can pare down your message to make it clear and concise to your clients. People that are unclear about what services your company provides simply won’t be interested in your services at all – you need to present what your company does simply, quickly, and effectively. An explainer video can take care of all this for you.