<span style=”font-size: 32px;”>Content Marketing By Humans For Humans (BHFH)</span>

<span style=”font-size: 14px;”>The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is “old school”. It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence.</span>

<span style=”font-size: 24px;”>Nobody Ever Trusted HAL</span>

<span style=”font-size: 14px;”>Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program. We seek to find connection with others that have similar backgrounds, desires, problems, joys and pains. In social media we aren’t just looking for information, we’re also looking for companionship and connection.</span>

<span style=”font-size: 24px;”>AIDA Machines</span>

<span style=”font-size: 14px;”>Humans are the ultimate learning machine. We predict everything possible and cease to spend valuable computational resources on input if it matches our prediction. Novel input will usually catch attention, but only if there is some indication that there was intelligence in the creation of the content. Completely random or non-sensical content will only catch attention one or two times, and then the source of content will lose all future credibility.  Since the beginning of the formula AIDA is ATTENTION, if we can’t catch attention, then it doesn’t really matter what follows.</span>

<span style=”font-size: 24px;”>The TAKE HOME</span>

<span style=”font-size: 14px;”>The take home message here is look for all the automation you can find, for every aspect of your marketing except for the selection and manipulation of content.  Any long term plan to use content to gather interest for the purposes of web traffic and SEO, must consistently gain Human interest and attention. Google will always have to obey this particular signal, Human interest, since Human interest is in fact the precise coin of their realm too. Write content or Humans, never for a search engine.</span>



<span style=”font-size: 24px;”><a href=”https://econsultancy.com/us/blog/11238-content-marketing-for-human-action?utm_medium=feeds&amp;utm_source=blog”>Content marketing for human action</a></span>