Austin’s Conversion Rate Optimization (CRO) Implementation & Consulting Agency
Helping Austin’s Businesses Convert Higher Since 2008
What is conversion rate optimization?
Motiliti’s Clients 5x More Leads & Calls Than The National Average
Why is conversion rate optimization so important?
Optimizing your conversion rate is crucial because it helps you lower customer acquisition costs and get more value from users and visitors you already have. Optimizing your conversion rates can help you increase revenue per visit, attract more customers and grow your business.
If a landing page generates 200 conversions each month with a 10% conversion rate and is visited by 2000 people per month, it will be considered a success. The conversion rate can be increased to 15% by optimizing the elements of the page. This will increase the number of conversions from 200 to 300 each month.
It is possible to improve conversions. The best companies constantly update their apps and sites to provide a better user experience and increase conversions.
Establishing conversion metrics
Online sales can be measured in the number of people who add products to their shopping carts. You might also be interested in measuring how many white papers your website downloads, or the number of leads you have.
Here are some common goals for conversion organized by industry type
- Media – Pageviews, Ad Views, Newsletter Subscriptions, Recommended Content Engagement
- Ecommerce – product sales, add-to-carts, shopping cart completion rate, e-mail newsletter sign-ups
- Travel – Booking conversions, ancillary purchase, social shares
- B2B – Leads generated, closed deals
Once you have determined the conversion metrics for your digital interactions, you can start optimizing your conversion rates to improve your digital customer experience.
Identifying optimization areas
After you have identified your conversion metrics, the next step is to determine which part of the conversion funnel you wish to optimize.
You will typically want to optimize the section of your conversion funnel that gets the most traffic or converts the most. You will see your results faster and have a greater impact on your business if you focus on these pages.
You can also start by improving the pages with the highest value or those that perform poorly compared to other pages on your site. These areas will have the most immediate impact on your conversion goals. Pages with poor searchability benefit greatly from Local SEO optimization which will lead to more traffic and more opprotunities to convert clients
A clothing retailer might find that their page on hats gets a lot of traffic, but that the conversion rate is lower than that of other pages. The retailer can improve the conversion rate on that page to increase sales and their CRO efforts.
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The Ultimate Conversion Rate Optimizer Guide
Identify the goal of your website
Determine what action you want visitors to take on your website, such as making a purchase or filling out a form.
Ask yourself the following questions:
- What is the purpose of my website? Is it to sell products, provide information, or generate leads?
- Who is my target audience? Understanding your target audience will help you identify what actions you want them to take on your website.
- What action do I want visitors to take on my website? Do I want them to make a purchase, fill out a form, or sign up for a newsletter?
- How will I measure the success of my website? Will you measure success based on the number of sales made, the number of leads generated, or some other metric?
Once you have a clear understanding of the purpose and goals of your website, you can determine what actions you want visitors to take and how you will measure the success of your website. This will help you focus your CRO efforts and ensure that you are making progress towards your goals. Many small businesses in Austin struggle with local SEO performance, when you cant attract the traffic that’s already looking for you in your area you miss on opprotunites to convert.
Analyze your website data
To analyze your website data, you should use tools like Google Analytics. Google Analytics is a free web analytics service that provides valuable insights into how visitors interact with your website.
- Traffic sources: Where your visitors are coming from, such as search engines, social media, or referral websites.
- Demographics: Information about your visitors, such as their age, gender, and location.
- Behavior: How visitors interact with your website, including what pages they visit, how long they spend on your site, and what actions they take.
- Conversion rates: The percentage of visitors who take a desired action, such as making a purchase or filling out a form.
By analyzing this data, you can identify patterns and trends that can help you improve the efficiency of your website. For example, you might find that a high percentage of your traffic is coming from a specific source, or that certain pages have a high bounce rate. This information can help you optimize your website and improve its performance.
If you are loosing rankings and traffic it might be time to consider hiring an adwords or PPC Agency. Motiliti has the expertise that will allow them to provide the best results for your business. Many small businesses do not have the time, money, or expertise to manage their own advertising campaign.
A/B test different elements of your website
Try making small changes to elements of your website, such as the layout, headlines, or calls to action, and measure the impact on conversion rate.
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app to see which performs better. By comparing the results of the two versions, you can determine which version is more effective at achieving your desired goal, such as increasing conversion rate or engagement.
A/B testing allows you to make informed decisions about what changes to make to your website based on data rather than guesswork. It can help you identify which elements of your website are most effective at achieving your goals and which ones may be hindering your success.
Use compelling calls to action
Encourage visitors to take the desired action by using strong calls to action, such as “Buy Now” or “Sign Up.”
A call to action (CTA) is a message or button that encourages a website visitor to take a specific action, such as making a purchase or filling out a form. A compelling call to action is one that effectively motivates the visitor to take the desired action.
There are a few key elements that make a call to action compelling:
- Clarity: The call to action should be clear and concise, and the desired action should be immediately obvious to the visitor.
- Urgency: Creating a sense of urgency can increase the likelihood that the visitor will take the desired action. For example, using phrases like “Act Now” or “Limited Time Offer” can create a sense of urgency.
- Relevance: The call to action should be relevant to the visitor and the content they are viewing. It should be aligned with the overall goal of the website.
- Value: The call to action should communicate the value that the visitor will receive by taking the desired action. For example, if you are selling a product, the call to action could emphasize the benefits of the product.
- Placement: The call to action should be prominently displayed and easy for the visitor to find. It should be placed in a location where it is likely to be seen and clicked on.
By using these elements, you can create compelling calls to action that effectively motivate website visitors to take the desired action.
Whe you combine a powerfull call to action with Google Ads you can achieve high yield results, working with a Pay Per Click agency offers huge opportunities for businesses. Google ads and internet marketing can help you rank at the top of search results pages alongside the biggest brands and sellers in the world.
Use social proof
Include customer reviews, testimonials, and trust badges to build trust and credibility with visitors.
Social proof is the idea that people are more likely to take an action if they see others doing the same thing. It is based on the principle that people look to others for guidance on how to behave in a given situation.
There are several ways that businesses can use social proof to increase conversion rates:
- Customer reviews and ratings: Displaying positive customer reviews on your website can help build trust and credibility with visitors.
- Testimonials: Including testimonials from satisfied customers can help to build trust and credibility with visitors.
- Social media followers: Displaying the number of followers you have on social media platforms can help to build trust and credibility with visitors.
- Trust badges: Including trust badges, such as the Better Business Bureau logo, can help to build trust and credibility with visitors.
By using social proof, you can increase the perceived value of your products or services and make it more likely that visitors will take the desired action on your website.
We Work With Clients of All Sizes
Make sure your website is user-friendly
Ensure that your website is easy to navigate and that it loads quickly. Use clear, concise language and avoid cluttered design.
- Use clear and concise language: Use simple, easy-to-understand language throughout your website. Avoid using jargon or technical terms that may be confusing to visitors.
- Use clear headings and subheadings: Use headings and subheadings to break up content into smaller, more digestible chunks. This makes it easier for visitors to scan and find the information they are looking for.
- Use clear calls to action: Make it easy for visitors to take the desired action by using clear calls to action, such as “Buy Now” or “Sign Up.”
- Use a clear and consistent layout: Use a consistent layout throughout your website to make it easy for visitors to find what they are looking for.
- Use a search function: If your website has a lot of content, consider including a search function to help visitors find what they are looking for quickly.
By following these best practices, you can ensure that your website is easy to navigate and that visitors can find what they are looking for quickly and easily.
Utilize responsive website design for a mobile-friendly site
With more and more people using their phones to browse the internet, it’s important to ensure that your website is optimized for mobile devices.
- Use a responsive design: A responsive design ensures that your website adjusts to fit the screen size and resolution of the device it is being viewed on. This is important because people use a wide variety of devices, including phones, tablets, and laptops, to access the internet.
- Keep the design simple: Simplify your design to make it easier for mobile users to navigate your website. Avoid using large images or complex layouts that may be difficult to view on a small screen.
- Make sure the website loads quickly: Mobile users expect websites to load quickly, so it’s important to optimize your website for speed. This may involve optimizing images and other media, minimizing the use of plugins, and using a fast web hosting provider.
- Make sure the website is easy to use on a small screen: Make sure that buttons and links are large enough to be easily clicked on a small screen, and that the website is easy to scroll and navigate.
- Use a mobile-friendly font: Use a font that is easy to read on a small screen, such as Arial or Verdana.