The web is still abuzz about the recent comments made by Matt Cutts, Google’s WebSpam leader, who has officially declared war it appears on guest blogging for SEO. It’s over! Or so Matt says, even though he doesn’t go so far as to say that you shouldn’t guest blog anymore at all. A few bad apples have spoiled the bunch and the practice was abused, so don’t count on it for ranking any longer though.

This isn’t your grandpa’s internet folks and venerable old-age in web years is about 6 months or less it appears these days. So when the behemoth Google proclaims something as important as this, we need to take a breath and realize that in a few more months, the next ‘age’ of the internet might just as well come swooping in. But what to do now?

Two options to consider: the first is that with a humble bow we follow the admonition of Google and adhere to the words written in the stone tablets from Cutts, trusting that this will be the final judgment upon internet SEO. But those tablets seem to be an Etch A Sketch, and frankly, it’s getting a little old each time the slate is shaken.

The second course is to ignore the all mighty word of Google and carry on. But everyone knows how well that will turn out in the long run.

Whichever you choose, keep some tried and true methods in practice:

  • Visual Assets. They’re the most shared and popular forms of communication.
  • Be Social Friendly. Social Buttons are the call to action you want.
  • Become a respected blogger. How? Answer questions on your site, industry forums and everywhere else your target audience visits.

Those are some of the basics to get going in the brave new world of SEO. Start there, learn and grow, and build ranking the likes of which will make even Google tremble in your presence.