How to Do Keyword Research for Beginners
Keyword research is a practice of finding and researching search terms. It is a technique that is used by search engine optimization professionals.
Long-tail vs head terms
The difference between head terms and long-tail keywords is that the former generate more clicks. But they also have a lower search volume and lower conversion rate.
If you want to build a solid marketing pipeline, you’ll need a balanced mix of long-tail and head terms. And a keyword strategy that includes both can increase traffic to your site.
Long-tail keywords are a great way to get higher quality, more targeted traffic. But many businesses neglect them. Luckily, there are tools that can help you discover and rank for these valuable keywords.
In general, long-tail keywords are less competitive and are more descriptive. This means they are easier to rank for, and they can bring in higher quality, more targeted traffic. They can be a good option for advertisers with limited marketing budgets.
Head keywords, on the other hand, are more competitive and drive high search volumes. However, they are also more sensitive to rank position.
Head terms have the potential to generate huge amounts of traffic. For example, if your website is geared towards small business, your head term might be “best small business website builder.” It can be a difficult task to compete with the giants in the industry, like Amazon or Barnes & Noble.
Intent targeting keywords
If you want to boost your rankings and attract more visitors, you need to understand the intent of your keywords. This is a great way to reach the right people, and it can also help you convert them into customers.
High-intent keywords are those that show a searcher is preparing to make a purchase. These are usually commercial keywords. You can find out whether or not these users have the intent to buy by using a keyword research tool.
While it may seem like a daunting task, companies that take the time to conduct intent research often end up hitting their SEO marketing goals. Developing a list of keywords related to your business and making them part of your SEO strategy is an excellent first step.
Depending on what type of keyword you’re targeting, you’ll need to decide on how to create content that best suits that specific intent. If you’re targeting a low-intent keyword, for example, you’ll want to provide general information that’s likely to be helpful to readers. However, if you’re targeting a high-intent keyword, you’ll need to provide more specific information.
Solving keyword cannibalization issues
Keyword cannibalization is one of the most common SEO issues. It can hurt your site’s ranking, traffic, and even marketing ROI. There are several ways to identify and fix it, and you can do it yourself or hire an expert.
The first step in solving keyword cannibalization is to get a grasp of how it works. In a nutshell, the issue involves multiple pages on your website targeting the same keyword or phrase.
In many cases, the page that does the best with a given keyword will be the one that appears higher on the search results list. That’s not to say that all matching results are problematic. But in general, it’s wise to have a number of strong pages indexed and ranking for each keyword. This will help you avoid cannibalization from affecting your overall ranking.
Keyword cannibalization is a big deal, but it’s not always easy to fix. If you are able to identify the problem, it’s not enough to make a quick fix. Rather, you need to address the root cause and implement a more comprehensive strategy.
Speed up the process
Keyword research is a very important part of your SEO strategy, but it can also be an extremely time-consuming process. That’s why it’s a good idea to have a good system in place. Whether you’re doing it yourself or hiring a professional, you should take the time to understand how to speed up the keyword research process.
The goal of keyword research is to identify keywords that have a high volume and are highly relevant to your business. However, it’s not always a good idea to use keywords that are too broad. Rather, you should find keywords that are within your keyword difficulty range and that are semantically relevant to your product or service.
There are a number of tools to help you speed up the keyword research process. For instance, you can use a tool like Semrush to get more specific results. You can also try Twitterfall and Tweetchat, both of which allow you to enter a word and see if there are any related searches.