Tweets don’t live very long. They go out, get added to the stack of other tweets in users’ feeds and then disappear, hopefully after garnering some positive attention, interaction and if you’re lucky, clicks. After they’re covered with another set of messages, they will go primarily unnoticed. There are ways to deliver the same message many times without coming across as redundant or worse, appearing like spam.
You can repost one link several times in a day or week, as long as you do it in a new and unique way every time. It usually works better by stretching it out over a number of days though, so you can show more people the same post.
One of the best starting points for this is to write out your tweet in several different ways. Use different phrasing, some with the link leading, some with the link closing and using popular industry hashtags. This way, you will create posts that can be used at a later time when you may not have any new information to output.
After you have developed several versions of your tweet, make a schedule for the times and days you want to send it out. There are a number of free tweet schedulers out there like Tweetdeck and Buffer, as well as paid programs like Hootsuite, which includes a scheduler in the bundle. By using these programs, your tweets will go out automatically for the time and date you set, freeing up your time for more important things – like reaching out to your followers.
It can sometimes be a little difficult to send messages to followers without seeming spammy, so be sure to include a short description with your message to make it appear more authentic. You don’t want to just mention anyone, either. It’s best to find a follower that is in a related industry and has a good following on Twitter. By creating a conversation with your followers, you will open yourself up to more connections, interactions with your company and increased followers.
Source: Social Media Sun