How to grow your business and your influence – and enjoy the process!.
Periodically ideas grow in popularity, that somehow a person can “trick” their way to riches and fame, but then we usually come back to the conclusion that the best course of action is to provide real value. This is the basic premise behind content marketing in the recent years. Establish yourself as a brand, as a purveyor of valuable information and expertise to your audience. The reward is both patronage and Google ranking as the “social signals” coelesce around your site.