This is pretty simple. We only have to look into SEO’s past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge, and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short “reality”.
Bait and Switch
This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the best, when in fact they are not. Isn’t that after all what being on page one Google SERP means. Google is endorsing you as one of the 10 BEST sources for the topic of the search term. Gone are the days that you could hire an outsourced company to submit thousands of articles with backlinks for your client. Gone are the days when you could post hundreds of pages to web 2.0 sites with elaborate link schemes. The Panda and Penguin updates put an end to most of this.
Long Live SEO
I am not saying that “SEO is dead”. It has just moved away from the “tricks of the trade” approach. It is about making sure the website accurately represents your product, with the correct information in all the important places. It still includes keyword research to find the optimum search terms based upon traffic and competition. None of these elements are tricks or secret techniques. It just takes time and planning.
Revenge of the Brands
If you want to compete with the big brands for page one placement, then you had better get to work creating a foothold on the internet in every way possible. Social Media, Content Marketing, Guest Blogging, Blog Commenting, and every other way possible to generate the signals of “Buzz” around yourself as an Author, and your website as a source of good information.
Tips for SEO
There is a popular belief that configuring SEO is overly complicated; however, this could not be further from the truth. The key is to research the potential advantages, while also looking out for possible disadvantages SEO can do for your site. The tips listed below are designed to help you cover all the basic groundwork to maximize your website’s popularity.
Enhance Your Website’s Load Time.
How quickly a page loads is a ranking factor when it comes to internet algorithms. Speedier websites produce more conversions. This means more clicks on your ads, more RSS subscribers, and more sales. This also means that users are more likely to explore more pages of your website before leaving.
Hone Your Titles and Descriptions.
This is the most important tip for better rankings, even if it’s the oldest. Analyze your website’s titles and descriptions and see if there is any room for improvement. Ask yourself if your title is unique and informative. Is your URL well-formatted? Do you have an intriguing description?
Produce Valuable and Original Content.
One of the main reasons people have websites is to administer content (articles, blogs, commentary, videos, etc.) to assemble a like-minded audience. The trick is to attract new visitors while still keeping your existing readers. This can be done by balancing fresh content with the original theme of your site. Check to make sure that none of your content is outdated, and make an effort to post new stuff regularly.
These tips are simple, yet very important when it comes to improving your web traffic. Implementing this guide correctly is sure to have your website leaping in no time.