Tumblr is one of the world’s largest and most prominent blogging and social platforms, housing over 132 million blogs and sitting among the top 15 websites in the US.
As it’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos from your browser phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. This is good news for any business who wants to stand out among the pack.
According to Quantcast, Tumblr is still on the rise, reporting over 5.5 billion page views just in May 2013. As a marketing tool for business it can greatly extend the reach a brand is looking for and to raise brand awareness using a platform familiar to their primary customer base.
Tumblr’s customization options allow users to grab users attention and make good impressions at first glance. With both free and paid themes available, you can find a design that matches your brand aesthetic and customize it as much as necessary to perfect the look, much more than other social platforms such as Facebook and Twitter, Pinterest and Google+.
Interacting with your customers and other brands on tumblr is easy. You can post your own original content, or salute another blogs content by reblogging it for your followers to see. The content you post and reblog will give your consumers a sense of who your company is and the personality behind the logo.
Photos, GIFs and videos are the most prominent part of the tumblr landscape. By keeping your posts visual, you will have more success with spreading the content you create. As many tumblr users are non-American and non-English speaking, visual posts will be more successful in reaching a wider audience without having to rely on copy to sell the idea.
So go sign up for your free account at tumblr.com and see what you’ve been missing!
Source: Social Examiner