Technology, like anything else, is changing at a constant rate. Though, unlike the evolution happening in the DNA world, technology tends to change rapidly and unpredictably. Rules and policies are still being figured out. This flux in technology couldn’t be more apparent than it is in the evolution of Search Engine Optimization. It was until recently when keyword data was considered to be the number one factor in SEO. Now Google has stated that keyword data will not be provided, to better ensure privacy of users. Up until the present, SEO optimization was achieved through keyword data, though now it is fairly certain that Google will be monetizing its data, causing companies to rethink their strategies and attack SEO from different angles.
Different people take on different methods for handling the ever changing SEO guidelines. Some believe SEO is dead and seek out “workarounds” to the problem of “(not provided)”. However, proactive markers, those who look ahead and deduce the best ways to optimize their site based on the new criteria, seem to have the more efficient outlook on the matter. What ever your take on it is, the bottom line is that things have changed and if you want your company’s website to survive, it’s best to start digging for tools and plans.
Embracing the Google change can be paramount. Tweaking the site’s content, boosting up the material and carefully examining the amount of incoming traffic is a great way of creating your own useful database of high-level performance. Addressing performance content and social content is another way of beefing up your website. SEO may be a large part of the puzzle, but it’s not the entirety of your site. Look at all the tools you have, see what can be improved.
Be sure you are informed in all of the measures your site can take in order to achieve success. Become creative, think like a marketer, and don’t get caught in the past as the future continues to sweep in with continuous waves of change that cause us to think and re-think and then think again.
Source: Search Engine Watch