You have one goal with your blog post title and that is getting your reader to open it and read more! If the title is dull, why on Earth would anyone want to read the article? So you must put some thought and creativity into your blog post title. This article shares 5 strategies to be sure that as many people as possible click on that post thereby learning more about you, your company, your product and if you have done it correctly, you should get a boost in your SEO.
Your titles will either draw the reader in, or push them away. Here are the five essentials you need to grab them by the hair, according to marketing strategist Ray Edwards.
Your headline must:
1. GRAB ATTENTION:
How? Make a claim, evoke an emotion, or stir curiosity
Example “Which of These Five Mistakes Do You Make on Your Blog?
2. SCREEN READERS:
Choose specific words that appeal to the group you are trying to reach like, “new authors”, “entrepreneurs”.
3. DRAW READERS INTO THE COPY:
Example “How to Write a Book in Seven Days” (How DO I do that? I have to know!)
4. COMMUNICATE THE “BIG IDEA”:
What is the one true benefit of the post?
Example “Triple Your Productivity Instantly”
5. ESTABLISH CREDIBILITY:
If you have an “authority card” to play, play it in the headline if possible.
Example “Harvard Study Shows 3 Common Traits of Successful People”
Follow these guidelines and you will be Golden!