FREE Digital Marketing & SEO Reports

Austin’s PPC Ads Agency

As an Austin business owner or marketing manager you might be considering paid Google Adwords (PPC) or social media ads to increase traffic. These methods of online marketing have both strengths and weaknesses, but they both represent HUGE opportunities for a business, no matter the size or budget.  With internet marketing and Google ads you can appear at the top of the search result page alongside the largest sellers and brands in the world, search engine optimization aside. You can control exactly how much money you want to spend every day to get those clicks and traffic. Prior to Google, you had to buy expensive media advertising to compete with the largest brands and spend huge budgets to even play that game. If you’re looking for an Austin PPC company or marketing consultants that can create attention-grabbing Google ads, Motiliti is data driven and here for you with almost 20 years of expertise.

If you are advertising a product that is new or that people are not actively searching for, then social media marketing with Facebook and Instagram ads is a great way to go. You can target down to the demographics by age, gender and interests. Social media is also a very visual medium– you can quickly capture someone’s attention with an appealing graphic and a strong headline. Hiring an Austin marketing agency that can create these eye popping ads and you’ll increase your leads from social media. 

All of these digital advertising and internet marketing methods are powerful, data driven and will grow your business incrementally. However they are best used with an overarching content marketing strategy and specialized landing page related to the message of the ads. As Austin’s premier PPC and SEO company, Motiliti includes this type of digital marketing strategy with every campaign to optimize your leads and sales.

Facebook Advertising Could Be Your Secret Weapon

We are an Austin Facebook Advertising Agency. We leverage the audience targeting capabilities in Facebook, which is the real secret to getting high ROI on your digital marketing dollars. You often reach your target audience at lower cost per lead in Facebook than in any other platform. Whereas Google Adwords is capturing the interest of people actively searching for products and services, Facebook catches your prospect’s attention in a platform they spend hours a day looking at. Facebook is no longer a platform for young people. In fact, Facebook’s fastest growing demographic segments are the customers in the Boomer generation.

Why Paid Search Works

In a digital sea of links, images, videos, ads, and sponsored posts– how do you make your business standout?

While it may seem basic, strong ad copy is one of the most important aspects of digital marketing. If you nail down the art of drawing people in with clear, concise wording, then you can turn your web traffic into sales in no time. One area that this especially comes into place is with Pay Per Click ads, or PPC. Whether they’re on Google, Facebook, or Instagram, your ads need to pop off of the page and grab someone’s attention while they’re scrolling through posts and search results.

So what makes for good ad copy?

First, we look at the platform your ads will appear on. If you’re mainly creating paid Google ads, then you’ll need to keep it short and sweet, and centered around keywords. What will your customers be searching for in order to find you? And how can we communicate to them that you have what they need? 

Strong Google ad copy will utilize quick, catchy sentences that jump right to the point and have just enough specificity to bring in leads. It will also be tailored to where the customers live, what specific keywords got them to this point, and what they’re most likely to click on. 

For Facebook and Instagram, visuals start to come into play. But you can still use written copy to its fullest potential here– and now you have the option to draw users’ attention to certain words or ideas within an image, as well as the text below it. You’ll want authentic and engaging ad copy with accompanying graphics, so that it’s clear a user is looking at a legitimate product or service that will excite them or help them.

When advertising your product online, good copy should include things that authenticate your business but don’t distract from the promotion you’re offering. For instance, mentioning how long you’ve been serving the area. Including a short testimonial, or a local award you may have won. Regardless of what’s in the ad copy, the overall effect should leave the customer feeling assured and intrigued.

Another benefit of using an agency is that they can provide a more objective perspective on your PPC campaigns. It’s easy for businesses to get caught up in their own goals and objectives, and this can sometimes lead to a narrow focus that ignores important factors such as the needs of the target audience. An agency can bring a fresh perspective to your campaigns, helping you to identify opportunities and make more informed decisions.

Using an agency can also save you time and resources. PPC management can be a full-time job, requiring a significant amount of time and effort to research keywords, create ad copy, track results, and make adjustments. By outsourcing these tasks to an agency, you can free up time and resources to focus on other areas of your business.

Agencies also have access to tools and technologies that can help to improve the effectiveness of your PPC campaigns. Many agencies use advanced software and platforms to conduct keyword research, track performance, and optimize ads for maximum impact. These tools can help to save time and improve the return on investment for your campaigns.

In addition to the practical benefits, using an agency for PPC management can also provide peace of mind. Working with a professional team can give you confidence that your campaigns are in good hands and being managed effectively. This can be especially important for businesses that are new to PPC or have limited experience in the field.

It’s important to choose the right agency for your PPC management needs. Look for an agency with a proven track record of success and experience in your industry. Be sure to communicate your goals and expectations clearly, and ask for references and case studies to get a sense of the agency’s capabilities.

In conclusion, there are several benefits to using an agency for PPC management. Agencies can provide expertise, objectivity, time-saving, and access to advanced tools and technologies. By working with a professional team, businesses can improve the effectiveness of their PPC campaigns and achieve better results.

Austin Facebook Ads Agency

The cost per click and high impact location in the news feed captures attention and creates leads very efficiently in many categories of business. Often times at a cost of less than $10 per prospect call or email lead. Let one of our lead conversion experts help you decide if Facebook will be your company’s secret weapon.