Pinterest, a photo-sharing social media site on the Internet, is home to close to 50 million users, with close to 25 million unique monthly visits. With its expansive reach, businesses are now looking to use Pinterest to market their expertise and create brand recognition. A presence on Pinterest is a critical component of successful social media marketing.

A powerful way to use Pinterest is to establish your business as an authority in your field. You create Pinterest boards that provide timely and useful information, while at the same time promoting or featuring your own products and services. It is not necessary to create all the content yourself; a more manageable strategy is to share content from other vetted sources. The combination of your own content with high-quality second-party content ensures that your followers get the best mix of information.

With its large number of participants, Pinterest is an excellent way to expand the reach of your products and services. How can you do this? You align yourself with popular Pinterest users who promote your brand to their followers. However, this alignment must make sense: if your partnership forms around irrelevant content, your plan may backfire and you will lose followers. However, with careful thought, the collaboration benefits both parties and you gain exposure.

A third way to use Pinterest to help your business is to drive users to your website. To make this work, Pinterest users first have to be attracted to your pins and re-pin them to their boards. When you Share attractive or interesting content on Pinterest users subsequently increase traffic to your site.

All social media marketing revolves around content. The content you deliver or share needs to be beneficial to your clients and followers. This is true with Facebook, LinkedIn, and even Pinterest. When you deliver content in an easily shareable format, you are rewarded increased visibility and higher traffic numbers.


Source: Social Media Examiner