In order to facilitate the long-term success of your business, you’ll need to invest in a solid digital marketing strategy. Since most entrepreneurs don’t have the skillset to take care of this on their own, they tend to outsource to professionals to help them.
But, not everybody understands how to find the best agency.
We’ve put together a short guide about the questions you should ask when looking for an Austin SEO company. Let’s explore everything you need to keep in mind.
How Long Does It Take to See Results?
As you might guess, this is one of the most important questions you should ask your prospective agency. After all, getting stellar results for your search engine optimization won’t mean much of it takes two or three years to do so.
Although SEO is meant to be a long-term strategy, you should definitely see substantial changes within six months.
If your website suffered from poor optimization at the beginning of the process, you can see results even faster. So, keep this in mind when making your decision.
Have You Worked With Similar Businesses Before?
Many entrepreneurs tend to overlook asking this question. But, it can be one of the most important for you to inquire about.
The agency work with will need to adapt its strategies to accommodate not only the size of your business but the industry you work within.
For example, there is a stark contrast in the way that you will market online to B2B wholesalers in comparison with consumers looking to buy clothes. Additionally, it’s in your best interest to ask for examples of past projects, client testimonials, etc.
This will help ensure that you work with an agency that is able to get you the results you need.
What Is Your Philosophy Regarding Search Engine Optimization?
Proper search engine optimization is far more than simply ranking for a few target keywords. More specifically, SEO as a whole can be divided into three primary segments:
- Off-page SEO– This type of SEO aims to increase the authority of your domain and its pages.
- Technical SEO– Site speed, overall structure, etc. are examples of technical SEO metrics.
- User experience– This term refers to how pleasant your site is for your audience to use.
It’s in your best interest to work with an agency that carefully considers all three segments.
While you may be able to see results from focusing on one or two categories, you won’t get the most comprehensive performance unless you include all of them. If your prospective agency attempts to justify reasons why they don’t need to do so, it’s recommended that you look elsewhere.
Are You Familiar With the Most Recent Google Updates?
Google’s algorithm is constantly changing. Interestingly, what worked two years ago may not be effective at all today.
For this reason, it’s imperative that the agency you work with has a strong understanding of all the nuances that Google uses as ranking factors. Otherwise, you might be paying thousands of dollars for negligible results.
It’s worth noting that no SEO agency will ever have a full understanding of the algorithm that Google uses. If a firm attempts to guarantee that you can achieve certain results, they are simply misleading you.
How Often Can We Expect to Get in Touch With You?
You shouldn’t expect to hear from your agency every single day. But, it’s typical to have weekly or monthly check-ins regarding your performance.
These are in-person meetings or calls where you discuss your strengths, weaknesses, and progress since you’ve implemented your search engine optimization strategy. Since these interactions are so important, agencies will often go out of their way to advertise them to their potential clients.
If an agency doesn’t have a policy regarding staying communicative, you might be frustrated when you can’t get in touch with them and get answers to questions. Instead, look for someone who prioritizes staying in touch with your business.
What Metrics Do You Aim for to Determine Success?
SEO is sometimes considered objective due to the fact that different metrics can quantify success. What you might consider success could be completely different than what your agency strives to accomplish.
This can easily lead to a handful of conflicts if your ambitions don’t align. For instance, your agency might consider it successful to rank for a handful of keywords. But, your idea of success might be accruing an extra 10,000 users in organic traffic each month to your site.
What Makes Your Agency Stand Out?
This might seem like a trick question since there isn’t’ a ‘right’ answer. Instead, it’s how your agency answers this question that you need to consider.
If they badmouth other firms in the local industry, make unrealistic guarantees, etc., then you should make a mental note of that when deciding who to work with. An ideal answer would involve them illustrating how communicative and reliable they are as a company.
They should also be willing to come up with a solution if the results they provide aren’t what you expected.
Finding an Austin SEO Company Might Seem Difficult
But the above information will help you ensure you find the one that’s best for you. From here, you’ll know exactly what to look for in an Austin SEO company and hit metrics like never before.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.