Social Media: 2013 and Beyond
Build Your Tribe
Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of “tribal” organization. Quinn claims that “tribal” mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in “The Tipping Point” when he talked about the limitations of tribe size and how many people humans can form close bonds with.
These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and “tribes” on social media platforms. Each voice in the online conversation will be a “Brand” and become less anonymous over time.
This social media connection will be ubiquitous and always on, since the growth of mobile media will continue to accelerate in the coming years. The emergence of faster and more convenient mobile platforms will pave the way for seamless communication with one’s “tribe” at all times. The end result will be business as usual in terms for branding, reputation building, and marketing, but it will just move a thousand times faster that it does at this time. In other words, good news AND bad news will have more power than ever.
Protect Your Brand
Use Only Relevant Content
No Generic Posts
Don’t Over-Sell In Your Channel
Realize That Others Will Judge Your Brand From Your Posts.
The Quality and Focus of the Audience Is More Important Size