As time goes on, Google is making SEO more and more complex. Google wants to take frivolous, irrelevant, and spammy websites out of the prominent picture. The way things are trending, it will be necessary to spend money in order to become a relevant website. No longer can you just go to Google Adwards to ensure that all relevant search terms are throughout your website. Google wants real, engaging content. While many variables to SEO are ever-changing and uncertain, social engagement is vital to a web page’s success, and the amount of “Likes” and “re-tweets” is key. This is one statistic you can control and observe. So, what are some ways to ensure your company’s social media is providing the proper content?
1) You want quality content that’s not just a sales pitch. You don’t want to inform your customer’s about the boring, day-to-day struggles of your office life. Despite social media’s reputation for reporting the mundane, you need your content to be something relevant to the company, but valuable to the customer. Perhaps, if your company has benefited people in some specific way, share that. What is it that they would want to read about? Is there something their point of view is craving? Social media is about building a relationship, not just making a sales pitch.
2) Content that comes from the heart is important and relevant. You want this to be something real. If it seems like a robot is producing your tweets, calculating different numbers and reporting something without passion, then it’s possible no one will feel engaged to your company’s voice. It could be that the voice of your company via social media is like a type of branding. How do you want to express your business? What angles can you take with stories or ideas? Who is your company as an entity?
3) Stay engaged to the social network. Do not just absently post material, but build relationships, instill yourself where you can. You want to be the authoritative expert in your field, so be sure you are noticing and engaging in the various activities occurring on the social media websites.
Source: Social Media Today