The most common term for this video is walk on or web spokesperson video. This is due to the fact that very often website owners prefer to have the web spokesperson walk on the home page of the website from the right or left. However, there is no indication in our data that this is more affective for website performance. Even generic website spokespersons can be just as powerful with a fade in and fade out. The actor can even climb up from below. When you’re ready to add more value to your site, please fill out the form to the right.