With the holiday season upon us, marketers know that it’s time to deck the halls with bought of opportunities to get your products onto consumer’s shopping lists. Considering that this is the time of year when pocketbooks open up wider than usual, knowing how to take advantage of the holiday shopping frenzies can help you make the difference between cheerfully roasting chestnuts on an open fire, or allowing the Grinch to steal your prospects away faster than you can say Cindy Lou Who.

As you prepare to take on the holiday cheer with a marketing campaign, consider some tips to maximize how full your fiscal stockings will be come January.

Set a Goal. What exactly are you hoping to get out of the increased prospects of buyers? It shouldn’t be business as usual if you hope to capitalize this quarter on the consumer market. By setting an expectation of goals you would like to achieve, you are better off understanding the first steps to achieving those goals. This allows you to tailor your campaign to those objectives, and ultimately achieving positive results.

Focus to maximize return. The holidays are full of ‘themes’ and well-known nomenclature. You need to focus your campaign and make sure you don’t segment too broadly. Think about everything the holidays encompass: Christmas, Thanksgiving, Hanukah, Kwanza, New Year’s… are you planning on hitting each of these themes, or a select few? Make sure you don’t dilute your campaign by trying to be everything at once. Tailor your campaigns appropriately.

Stick to the themes. One of the great aspects of the holidays for marketers is the bountiful abundance of established holiday icons to draw upon (such as ornaments and dreidels) in your campaigns. Opportunities to borrow upon time-tested and well-understood themes should make your marketing campaigns that much easier to package with a festive bow.


Source: Host Gator