A picture may be worth a thousand words, but a video is worth 1.8 million according to Dr. James McQuivey of Forrester Research. To put it into perspective, that many words are approximately 3,600 web pages of text. If you were to spend the next 150 days writing an average of one web page per hour, you will have accomplished what one minute of video does in comparison. Online video marketing is a valuable investment of your marketing strategy.
The percentage of web surfers who view at least one online video over the course of a month is 45.4%. On average an internet user will be exposed to approximately 32 videos in that same time frame. By having an online video presence, your marketing message has a substantial opportunity to get noticed.
Each and every day as many as 100 million internet users watch a video online. Though viral videos tend to be silly or non-business related, there is a huge portion of content in the form of how-to videos, instructional pieces, or other topics of specific interest viewers are seeking out daily.
A significant 90% of online shoppers say they find video content helpful in making purchase decisions on major retailer websites. Online video assists sales far greater than a site with no video content.
As far as executives go, they are watching online content as well. 75% recently told Forbes that they view online video on business topics related to their work. Half of those look to YouTube to find this content and 65% then visit the website related to the video after viewing.
As for a final nugget of online video truth, the average internet user will watch 16 minutes and 49 seconds of video ads each month.
Online video should be in your marketing plan.