Most of us have seen the GlenGary Glen Ross scene with Alec Baldwin. He outlines the sales process and it made for great drama, but was also a real principle in that world (AIDA)
Notice that number one is ATTENTION. Basically without their attention the entire process is doomed. If they don”t OPEN the email, how can they read your message. if they don’t click the organic listing in Google, how will they visit yoursite. If they don’t stay in your website for longer than 5 seconds, how will they become your client. Interest is the most important step because it is the first step.