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What Exactly Is Content Curation, Anyway?

Content curation is a buzzy term these days, and a quickly growing trend in the marketing world. However, a lot of companies still don’t realize it’s value or even what it entails.

In short, a content curator gathers content from around the web that would be interesting or valuable to a specific niche, then they add their own commentary and additional original content here and there. This makes for a dynamic news source that caters to a specific audience, while allowing for the author to add value to the collection with their own interesting takes on various subjects and opinions.

 

Want to get into content curation yourself? Get started by clicking here – 5 Ways To Use Content Curation for Marketing and Tools to Do It | Forbes.