While some people may consider writing a press release as another frivolous task, they couldn’t be more wrong. Press release articles, while not all that challenging to write, have certain rules that should be followed in order for success. The right facts and the right organization can make all the difference in quality, and a number of simple considerations can prevent a press release from lacking the depth it needs.
Often times people will leave their press releases too short. Content is vital in a press release, as the author is the sole provider of information here. You do not want to leave your readers searching the Internet for more information on your topic because there just wasn’t enough. Poor punctuation is another concern. An article with poor grammar loses credibility and the reader’s attention. You want the reader’s to be engaged and informed.
An article with an overt use of capitol letters and poorly placed commas will cause frustration. Furthermore, you do not want to write the article in first person, as it debases the article’s credibility with one’s too-personal opinion. This is a professional article that should be treated seriously, almost like an academic essay. People should be taking the information you are presenting to them seriously. Consider reading the article out loud and see how it flows. These are facts you are putting together for people and, more than likely, they are trying to learn something.
If the rules to writing a good press release are followed, they can lead to successful, informative articles. It’s not difficult to spruce up an article. It would be nice to be able to write a press release that could be published for the reading enjoyment of a large audience, and while the common mistakes can ruin an article, don’t let them get you down. If you follow the simple rules of writing a press release, you’ll be on your way to writing the perfect article.
Source: EConsultancy